Originally Posted by Richard Paul
iTunes allows you to burn your music to audio CDs.
That doesn't make the format a "standard"/interoperable. No Sony or Panasonic player can play iTunes content. Saying that they can by having your music first copied to a CD makes for good Apple talking point but nothing more.
Would you think of BD as a standard if only Sony PS3 could play it and others could only play the content if you first copied them to D-VHS?
What evidence do you have that people are less concerned about long term ownership for video than for audio?
It is the nature of the content. With movies, many people are happy with a single viewing. That is why rentals for video works, but not for music. For music, people like to have long term access to them.
Think of this test: Buy a DVD and a CD. Assume you like them both the same. Watch the DVD and then have it get scratched. Now listen to the CD once and then have it stop playing. Which one will you miss more? I know for me is the CD as I already know the story behind the DVD so not being able to watch it again, is not nearly as important as the CD.
As an interesting aside, a lot of people buy DVD not to own it, but not have the hassle of returning it. This is backed by studio research by the way. They figured if they priced the content low enough, that would drive the consumer behavior this way and it worked!
So does that mean that the EULA of Windows XP says that at any time Microsoft can permanently disable the operating system
? I am kidding of course but that would be closer to an equivalent comparison since that is what can happen with video that you buy from current video download services.
You lose your digital content if the service stops being in business. If I buy a car and the car company goes out of business, then I can’t get warranty work done. Similarly, if you buy a BD disc and the content owner who created it, its interactivity bits are bound to stop working. So this is not a fundamental issue to digital distribution. It is rather a symptom of the lack of good execution/profitability in the business.
To the extent there is a well executed service, as we have with iTunes and music, then consumers show no concern for such things.