No, Netflix streaming isn't the absolute best quality available, but it's got a heck of a lot more content than anything else out there, and it's a much more appealing pricing structure as well. Once my current Comcast promotion expires, I am seriously debating cancelling my Comcast subscription and just using broadcast OTA HD for sports coverage. I think a lot of you are missing the current advantage of Netflix. It's not even a threat to Blu-Ray at this point, and to even suggest that the quality is that good would be laughable. However, the quality is EASILY as good as or better than the 1080i and 720p broadcasts I've seen latley through Comcast. I actually prefer to use Netflix now for most of my shows versus my DVR, since the quality is better. How many of you are paying for cable or sattelite service? Food for thought.