VOD will drive Web-to-TV adoption - AVS Forum | Home Theater Discussions And Reviews
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post #1 of 1 Old 03-05-2009, 11:32 AM - Thread Starter
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Video-on-demand services will be the largest driver of U.S. consumers' efforts to connect their TVs to the Internet, while interactive news gadgets also will boost connectivity, according to a research report released yesterday.

About half of U.S. broadband customers in a survey said so-called premium Web video services such as VOD would be of high appeal in their reasoning to connect their televisions to the Internet by using a set-top box, according to research firm Parks Associates. A third of those polled said customized news, sports or weather information similar to those on Web sites would be a primary reason to get connected, according to the report.

Broadband households are growing accustomed to viewing video off the Internet, Kurt Scherf, VP and principal analyst at Parks Associates, said in a statement. Widgets and VOD libraries will be the first in a long line of advanced video services people will want in their living rooms.

The number of programs video-streamed or downloaded by broadband customers to their TVs will jump tenfold within the next four years as content distributors, television-service providers and television makers all make it easier for customers to access the Web from their living rooms, ABI Research said in a December report.

About 130 billion programs will be streamed or downloaded globally in 2013, up from 11.6 billion next year, as the number of broadband-video customers almost doubles from this year to about 940 million people worldwide, according to ABI. Additionally, the average customer will watch about 140 downloaded or streamed videos on their TVs in 2013, up from about 17 this year.

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