This should have several postive impacts, including more consistent encodings for streaming/downloading.
Nice to see the studios continuing to ramp up their infrastructure to provide quality digital versions of their content!!
Disney, Paramount, Warner Bros., Sony and other are working with the Entertainment Technology Center at the University of Southern California (ETC@USC) to establish a new set of digital standards for the masters studios send out the door.
Currently, production houses and others have to deal with masters with huge amounts of input material, including varying screen sizes, codes and bit rates. If this new, voluntary Interoperable Master Format were agreed upon, it would aim to make things easier in the world of digital distribution.
We've just got to simplify the world of creating these masters, streamline what's coming downstream in a way that can more cost-effectively reach the growing plethora of distribution channels.
Chris Carey, EVP of worldwide technical operations for Paramount Pictures, said that the studios have been fortunate with the standards for film and tape. Now that all-digital workflows are commonplace, we need the same kind of universally-understood formats for digital master files, he said.
Wendy Aylsworth, SVP of technology for Warner Bros. Technical Operations, agreed, saying, considering the increasing downstream distribution channels, a master that enables cost-effective transcoding is critical.