The growth in the number of unique viewers is impressive, but even more impressive is the increase in the number of minutes spent viewing content!! That means that more people are watching full form content via the internet!
ABC's island drama accounted for 35.8 million video streams of full-length episodes, clips and other shortform content viewed by 1.4 million unique viewers during the month of March, according to Nielsen VideoCensus stats.
Overall, online video viewing continues to grow apace in the U.S. In all, 130 million unique users watched 9.7 billion streams, with the number of streams up nearly 39% from March 2008 and up nearly 9% from February's benchmark.
The average length of time that viewers spend watching online video is also growing -- from an average of 169.3 minutes per viewer in February to 190.3 minutes in March.
Among Internet vid providers, YouTube is still the big kahuna, with 5.47 billion video streams and 89.4 million unique viewers for March. Hulu places a distant second with 348 million streams and 8.9 million uniques. Rounding out the top five are Yahoo (231.7 million streams/24.8 million uniques); Fox Interactive Media, which includes MySpace (207.5 million/14.7 million uniques); and Nickelodeon's clutch of websites (196.2 million streams/6.4 million uniques).
ABC.com, which accounts for virtually all of the traffic for ABC skeins, came in No. 6 with 176.9 million streams and 6.9 million uniques.
CBS' TV.com is slowly gaining on its rivals now that the Eye is beefing up the website -- formerly devoted to episode guides, message boards and other fan-centric content -- with full-length episodes of new and vintage series. TV.com delivered 3.4 million vid streams in March, up 115% over February, and it drew 679,000 unique users, up 106%.
Among programs, ABC's "Grey's Anatomy" ranked No. 2 with 19.7 million streams and 1.2 million unique viewers. ABC's "Dancing With the Stars" had a big month, garnering 19.6 million streams and 3 million uniques. But the program rankings come with a big caveat, because Hulu does not break out program-specific data for Nielsen's survey.