Strategy Analytics Releases latest Digital Media Index (DMI) Info - AVS Forum
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post #1 of 8 Old 07-01-2009, 10:26 AM - Thread Starter
 
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The Q1 2009 Global Digital Media Index (DMI) from the Strategy Analytics Digital Media Strategies Service, which analyzes quarterly revenue growth trends for leading digital media companies across advertising, video, music, games, social media and content delivery networks, and measures growth for the digital media sector on a quarterly and annual trailing twelve months (TTM) basis, shows that along with the worsened economic environment, digital media revenue growth continues to drop since Q1 2008.

The Strategy Analytics Digital Media Index grew only 0.9% in Q1 2009 on a seasonally adjusted annual TTM basis, down from 3.4% in Q4 2008 and from 6.6% in Q1 2008. On a year-over-year basis, quarterly digital media revenues grew 3.6% in Q1 2009, down from 29.2% in Q1 2008. While the prolonged economic recession decelerates digital media growth significantly, digital media companies, based on consumer-paid models, are withstanding the economic downturn better than companies focused on advertising.



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Although many digital media companies will still choose the advertising revenue model given the relative ease of gaining user traffic, Strategy Analytics believes that the consumer-paid model is more resilient in the recession as it maximizes the value of content. commented Jia Wu, Analyst at Strategy Analytics Digital Media Practice and author of the DMI.

As the US digital media market's major players suffer from revenue decline, the international marketin particular the European and Asian marketsis still weathering the economic downturn, said Martin Olausson, Director of Digital Media Strategies (DMS) at Strategy Analytics. This indicates that international expansion could be one of the solutions for digital media companies struggling with US market growth.

http://www.strategyanalytics.com/def...Viewer&a0=4753
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post #2 of 8 Old 07-01-2009, 11:36 AM
 
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Interesting. Normally when you post these articles, you use the title of the article as the title of the thread, but here you did not. I wonder why that is...

For those interested, here is the actual title of the article:

STRATEGY ANALYTICS: Digital Media Revenue Decline
Global Digital Media Growth Slowed to 0.9% in Q1 2009
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post #3 of 8 Old 07-01-2009, 11:47 AM - Thread Starter
 
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It is more of a press release, and the data is about the revenue of companies involved in digital media.

For example, this article would provide some info about how they are measuring growth.

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Global Digital Media Reaches $74 Billion

The leading 27 digital media companies in the world increased earnings by more than 20 percent, to $74 billion in 2008, up from $61.5 billion in 2007, according to new research from Strategy Analytics.

http://www.internetfinancialnews.com...74Billion.html


From what I can tell, this includes companies like Apple which may have revenues significantly impacted by other factors. It also includes music companies. For those reasons, the simple title really does not tell much about the growth of video distribution and streaming.


But thank you for bringing this up! This is exactly the type of conversation I wanted to start!
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post #4 of 8 Old 07-01-2009, 11:54 AM
 
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Originally Posted by PSound View Post

It is more of a press release, and the data is about the revenue of companies involved in digital media.

Still, you usually just make the title of the thread the same as the title of the article/blog/press release/what have you, but here you did not. I find that... interesting.
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Originally Posted by PSound View Post

But thank you for bringing this up! This is exactly the type of conversation I wanted to start!

If you wanted to discuss the fact that you changed a decidedly negative title to a more neutral one when you usually just post the title of the article unaltered, I'm sure you could have brought that up on your own.


But hey, at least this thread won't be one of the "zero reply" threads that seem to dominate this area. So you've got that going for you.
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post #5 of 8 Old 07-01-2009, 12:01 PM - Thread Starter
 
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Shrug. The title by itself is irrelevant to this forum. The data in the report can be used as a discussion point.

It is certainly not the first, nor will it be the last time I change a title if there is relevant information in the article but the title does not fit this sub-forum.

Again, sincere gratitude for commenting!! Anything to get people to dig deeper into the information to understand what is being measured.


This is the scope of what they are measuring:

Quote:


Global Digital Media Reaches $74 Billion

The leading 27 digital media companies in the world increased earnings by more than 20 percent, to $74 billion in 2008, up from $61.5 billion in 2007, according to new research from Strategy Analytics

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post #6 of 8 Old 07-01-2009, 01:42 PM
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Originally Posted by Steeb View Post

Still, you usually just make the title of the thread the same as the title of the article/blog/press release/what have you, but here you did not. I find that... interesting.

If you wanted to discuss the fact that you changed a decidedly negative title to a more neutral one when you usually just post the title of the article unaltered, I'm sure you could have brought that up on your own.


But hey, at least this thread won't be one of the "zero reply" threads that seem to dominate this area. So you've got that going for you.

Put a needle to it and listen the music as the maestro of the selective cut and paste spin and spin...
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post #7 of 8 Old 07-01-2009, 05:43 PM
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No need to post title of the article, the curve showed the direction of growth in 3rd Q of 2008.

Perhaps growth is only slowed, perhaps it just lags behind all other steep declines in consumer spending. Time will tell.
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post #8 of 8 Old 07-01-2009, 05:52 PM - Thread Starter
 
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Originally Posted by fpconvert View Post

No need to post title of the article, the curve showed the direction of growth in 3rd Q of 2008.

Perhaps growth is only slowed, perhaps it just lags behind all other steep declines in consumer spending. Time will tell.

Perhaps. Either way it is always a plus to understand the context of what is being discussed.

In this case, the index seems to be based on the revenue of some very diverse companies, with annual earnings of $74 Billion.
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