07-06-2009, 02:31 PM
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Apparently the British are also nuts about YouTube. Digital measurer comScore released data from its comScore Video Metrix service showing the total number of videos viewed online in the United Kingdom in April 2009 jumped 47% over last April, to 4.7 billion videos.
Google sites, including YouTube, topped viewership, as it does in the United States, with 2.4 billion videos viewed in April 2009 versus a year ago. Additionally the report found that 21.8 million U.K. Internet users watched 971 million online display ads on multimedia sites during the month, according to data from comScore Ad Metrix.
With nearly five billion videos viewed in the U.K. in April, online video is a powerful and growing vehicle for online advertising placement, said Mike Read, SVP and managing director, comScore Europe. The online video market currently relies heavily on display ads for monetization, and in the coming months and years we can expect that video ads will play an even more prominent role.