ESPN Gets YouTubed - AVS Forum
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post #1 of 2 Old 07-13-2009, 01:02 PM - Thread Starter
 
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ESPN Monday launched a channel on YouTube, stocked with 980 short-form clips that include ads from two initial sponsors, Under Armour and LG Electronics USA.

At www.youtube.com/ESPN, the sports network offers content including highlights from major sporting events, breaking news and original programming, including SportsCenter Right Now, a twice-daily capsule of top stories.

Disney-ABC Television Group and ESPN announced a deal in March with Google's YouTube to offer short-form content. Originally, ESPN's YouTube channel was scheduled to debut in mid-April.

Under the terms of the deal, ad inventory on the channel will be controlled by ESPN. ESPN also will make short-form content available through YouTube's player and the ESPN module will be featured on the YouTube Sports Homepage located at www.youtube.com/sports.

http://www.multichannel.com/article/...s_YouTubed.php
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post #2 of 2 Old 07-14-2009, 05:25 PM
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It amazing the just now they are launching a YouTube channel.
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