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post #1 of 2 Old 07-13-2009, 02:02 PM - Thread Starter
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ESPN Monday launched a channel on YouTube, stocked with 980 short-form clips that include ads from two initial sponsors, Under Armour and LG Electronics USA.

At, the sports network offers content including highlights from major sporting events, breaking news and original programming, including SportsCenter Right Now, a twice-daily capsule of top stories.

Disney-ABC Television Group and ESPN announced a deal in March with Google's YouTube to offer short-form content. Originally, ESPN's YouTube channel was scheduled to debut in mid-April.

Under the terms of the deal, ad inventory on the channel will be controlled by ESPN. ESPN also will make short-form content available through YouTube's player and the ESPN module will be featured on the YouTube Sports Homepage located at
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post #2 of 2 Old 07-14-2009, 06:25 PM
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It amazing the just now they are launching a YouTube channel.
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