ESPN Monday launched a channel on YouTube, stocked with 980 short-form clips that include ads from two initial sponsors, Under Armour and LG Electronics USA.
At www.youtube.com/ESPN, the sports network offers content including highlights from major sporting events, breaking news and original programming, including SportsCenter Right Now, a twice-daily capsule of top stories.
Disney-ABC Television Group and ESPN announced a deal in March with Google's YouTube to offer short-form content. Originally, ESPN's YouTube channel was scheduled to debut in mid-April.
Under the terms of the deal, ad inventory on the channel will be controlled by ESPN. ESPN also will make short-form content available through YouTube's player and the ESPN module will be featured on the YouTube Sports Homepage located at www.youtube.com/sports.