So the service is live.
My question is: if people didn't take the time to watch the movies they have on their shelf, why will having them in the cloud make them watch the movies more? It's the same movie. Hollywood is once again charging you more $$ for the same exact movie, and in the case of a bluray movie, at a lesser quality.
The reason I don't watch the movies on my shelf much is mainly because of time. Having a movie in the cloud isn't going to give me more time to watch them. They will sit in the cloud gathering digital dust like my movies on the shelf gather real dust.
On the other hand I do use Amazon's and Google's clouds for music 1) because they are free and 2) I can use it in the car (it works decent via 3G). They also have a download option to store a local copy on the phone.
But music is different than movies.
For normal adults that drive themselves to work, you can't watch movies in the car while driving. In my case I am not going to watch a movie in the cloud more just because it is in the cloud. I have a disc player under every TV I have, it is easy enough to watch them as is, yet I still don't do it.
Movies in the cloud might be good for children in the backseat of a car (assuming the download option pops up soon), and people who travel a lot. But I see the appeal for (young) adults on the go being quite limited.
My question remains - If I don't have the time or desire to watch them from my shelf how will that change with them in the cloud?