This Fox announcement is only the beginning. It is now clear why Netflix moved to concentrate on streaming TV last year. The major content owners (Viacom, Time/Warner, Sony, Disney, Comcast/GE, and News Corp), who control 85% of Hollywood content, will simply set up their own download/streaming services for their films.
Another thought on this, don't expect prices to drop on digital compared to hard copy. Those who own this content are very large corporations. Once digitized for downloading or streaming, they can afford to sit on the films for as long as it takes to sell. In short, meet the new boss, same as the old boss.