What we learned from the Roku IPO filing: It needs ads - AVS Forum | Home Theater Discussions And Reviews
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post #1 of 3 Old 09-02-2017, 04:55 AM - Thread Starter
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What we learned from the Roku IPO filing: It needs ads

The Roku player, originally designed to bring Netflix into living rooms without waiting for DVDs to arrive, would like to join the cash party. But in its $100 million Friday IPO filing, it revealed losses, a customer base of around 15 million, and hope that advertising and a cut of subscriptions would turn it into a profitable business.

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post #2 of 3 Old 09-02-2017, 08:03 AM
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The link is not working - at least not for me. Went to USA Today website and read the story.

One of Roku's big advantages is that it has remained fairly independent of the streaming services it provides so I think this would be a mistake for Roku to begin advertising in spite of its income shortfall. Doubly so when the new Apple TV comes out this Fall and begins to siphon off its sales. Personally I think Roku has too many models, it should pare its line-up to a flagship and base (stick) model so it can better service its owners when firmware problems pop up.

I'm not sure how the advertising would be inserted but if it became unduly obstructive I would likely drift away from using mine.

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post #3 of 3 Old 09-07-2017, 01:34 PM
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Depends if they get greedy or not. They say they're not going to have as many ads as other streaming services have. It probably just needs to pay for itself as a "value added" to get more Roku customers. I thought that VUDU's "Movies On Us" had just the right amount of ads to content. Sometimes it was only one ad.

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