'Very Very New';-). It was scheduled for availability late 2005, then finally shown at Showest late 2006, so very very new;-).
The DLP guys have also been in the habit of buying their way into theaters, and various key demoprojects (UK Film Council for instance) for a number of years, with loaners, demomachines, barters, crossmarketing and little margin seeding quantities. Compare the listprice for the HD8K 65K euro plus lens, plus VAT, that used to buy people a Christie D-Cinema projector at twice (or more?) the lumens.