I just see way too many issues with this to become reality.
Let's say it costs (only) $100 to "rent" the movie on opening night, delivered via fiber overnight and remotely unlocked for a specific period of time (24hrs?) only to be played once via a DCI server on a DCI projector (Mega $$$ Hi End HT of course). Each copy can have a encrypted S/N that can be traced back to the HT owner if it is stolen or copied. A nice sum as deposit would also be a good insurance play.
What's to stop the owner of the HT from charging 20-30 people $20 a piece to show the movie to them?
How do you think Hollywood and movie theater operators will react to that?
Or, even take the best case scenario where the HT owner invites 20-30 people over to watch the movie for free.
Do you think that will go over well?
I didn't think so...
Now if the rental fee was $1,000, I can see Hollywood turning a blind eye to it.
But the theater owners will still be miffed.
A non-starter if you ask me.
PS Funnily enough, at $1,000 a pop, I see a much bigger chance of it succeeding than at $100 a pop. But the theater chains would have to get a cut of that in order to proceed.
Imagine all the global multimillionaires showing off their HT on opening day and the price of admission is only $1,000? A surefire success if you ask me. There's TONS of new money all over the globe, it's not just America anymore...
PPS Yeah, even "little" players like Art can participate...