'3-D sound' unveiled at L.A. theater - AVS Forum
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post #1 of 11 Old 12-09-2008, 09:51 AM - Thread Starter
 
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'3-D sound' unveiled at L.A. theater

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Iosono creates system using Fraunhofer technology
By Carolyn Giardina

Oct 28, 2008, 03:11 PM ET

Updated: Oct 28, 2008, 07:06 PM ET

Fraunhofer Institute for Digital Media Technology exec Karlheinz Brandenburg, left, and Mann CEO Peter Dobson front the new 3-D speaker system.

HOLLYWOOD -- A breakthrough in theatrical sound that is targeting digital 3-D-ready exhibition was introduced Tuesday at the Society of Motion Picture and Television Engineers' Technical Conference and Exhibition.

Iosono, a spinoff company of Germany's Fraunhofer Institute for Digital Media Technology, excited SMPTE delegates with an immersive "3-D sound" system, which uses technology developed at Fraunhofer.

Mann's Chinese 6 Theater in Hollywood unveiled the first installation of the system in a 3-D-ready commercial theater (it also houses a digital cinema projector and RealD 3-D system). The 3-D sound system at the Mann is a ring of 380 speakers, set six inches apart, around the wall of the auditorium.

Calling the technology a paradigm shift in sound, the Institute's director, Karlheinz Brandenburg -- one of the fathers of the MP3 format -- explained that the sound system uses "wavefield synthesis," which allows sound to envelop the audience. It can be used to play today's audio mixes in addition to sound that is specially mixed.

Creation of the mix would require additional sound-mixing technology. Brandenburg said the company will offer a new mixing tool that would be easy to operate using a graphical-user interface. The longer-term plan is to license the mixing technology to audio tool manufacturers.

Sound rerecording mixer Stanley Johnston ("Juno") was on hand with a demo clip from an anime film called "Freedom." He mixed the demo in the Iosono format.

"Every time we step forward with imagery and sound in the theater, we are provided a greater palette for the creativity of the filmmakers," Johnston said. "I think most sound mixers will be fascinated and enjoy this technology."

Iosono CEO Uwe Karbenk said his company is in talks with Hollywood studios and hopes to have the first Iosono sound-mixed 3-D feature ready for release in 2009. Mann CEO Peter Dobson said the exhibitor is "very interested" in the sound system," but notes that Iosono has got to get the studios to dub in this system.

The system is expected to cost roughly 30% more than a "good" 5.1 surround sound theatrical system. Installation costs would be additional.

Fraunhofer has been working with studio consortium Digital Cinema Initiatives, having developed the group's d-cinema compliance test.

http://www.dcinematoday.com/dc/extURLs.aspx?id=332
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post #2 of 11 Old 12-09-2008, 11:08 AM
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Id love to see more channels but in this case without source and mix to drive it, why bother?

Interesting concept though.
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post #3 of 11 Old 12-09-2008, 12:14 PM - Thread Starter
 
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installation of the system in a 3-D-ready commercial theater (it also houses a digital cinema projector and RealD 3-D system). The 3-D sound system at the Mann is a ring of 380 speakers, set six inches apart, around the wall of the auditorium.

That sounds like a deal breaker to me. That's ALOT of speakers!

Radio City has over 100.

What happened to Tom Holman's 10.2 system? That sounds more doable from a cost standpoint.

And to top it all off - they are struggling with the conversion to DC to begin with - and it got worse due to the financial meltdown. Many installations were cancelled or put on hold.
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post #4 of 11 Old 12-09-2008, 12:17 PM - Thread Starter
 
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Speaking of sound . . .

Klipsch® Realigns Professional Cinema Division

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Company transitions business segment from vertically integrated structure to single leadership platform

Klipsch® entered the professional cinema market in 1980. And today, with over 20 speaker offerings, including the first fully horn-loaded, THX®-approved four-way cinema system, the company has made its way into 50 percent of all the new theaters in the Americas, South Korea and Australasia. In order to continue to grow its leadership status worldwide, Klipsch found it necessary to realign its business strategy.

According to Paul Jacobs, president and COO of Klipsch Group, Inc., the company's cinema segment is transitioning from a vertically integrated structure to a single management platform. "Nothing else will change. We are very much committed to remaining a technology leader in the industry and ensuring that all of our cinema partners have the best sound for their theaters," he noted.

Sheldon Combs, a 10-year Klipsch employee, has been promoted to vice president of global cinema development. Combs has played a key leadership role in developing Klipsch's cinema business in the Latin American and Asian Pacific markets. In addition to those regions, he will now direct all efforts in North America, Europe and the Middle East.

"Combs has an indisputable track record. For over a decade, he has been an integral part of our cinema business, giving us multiple advantages over the competition. Putting him in this new leadership role is one of the ways we're making sure we keep our number one brand position within the cinema industry," said Dave Kelley, president of global sales for Klipsch Group, Inc.

Chuck Mulhearn and Lance Jones, longtime members of the Klipsch cinema team, will work as part of a sales representative team. Jones will cover the U.S., while Mulhearn will represent the company worldwide.

As always, Klipsch cinema products will be designed, engineered and manufactured at the company's Hope, Arkansas manufacturing facility. Roy Delgado, principal engineer for Klipsch commercial products, will stay committed to designing new cinema products that are easy to install and require less expense to get better sound. In fact, he developed the new Klipsch KPT-8-VB and KPT-12-VB surrounds that are the first to utilize exclusive Virtual Boundary Array Technology, which reduces the number of amplifier channels required for a typical cinema installation.

http://www.dcinematoday.com/dc/pr.aspx?newsID=1269
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post #5 of 11 Old 12-11-2008, 06:55 AM
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Originally Posted by Alan Gouger View Post

Id love to see more channels but in this case without source and mix to drive it, why bother?

Interesting concept though.

It's not just about more speakers. The heart of this concept is the audio processing.

This system comes complete with an audio processing unit (a full 19" rack)which is compatible with all existing audio formats (Dolby, DTS, SDDS etc.). A kind of very advanced 'Dolby ProLogic 2'.
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post #6 of 11 Old 12-20-2008, 04:09 AM - Thread Starter
 
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Peltz Theater is First U.S. Venue to Install 308-Channel Iosono Sound System
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Written by AVRev.com
Friday, 19 December 2008


Electrosonic becomes first to install an Iosono Sound System in the United States. Iosono has created a 360-degree emitting sound system, using three rows of speakers, lasers and calibration software. The system can be installed with an array of 200 to 500 loudspeakers. Electrosonic has installed a 308 channel sound system in the Peltz Theater, at Los Angeles' Museum of Tolerance.

http://www.avrev.com/home-theater-ne...nd-system.html
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post #7 of 11 Old 06-04-2009, 05:31 PM
 
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Well I already use 10 surrounds and might as well finish off the surround array project not with the planed x16 that I had in mind from the start of 2006.

I think I might go, “go the distance”. “If you build they will come.”

Hmm, now lets see how many to fill in the gaps!

I need a tape measure and some +- guess work to give me a close enough figure.

Another 32 JBL control 1! Blimey that is lot of money!
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post #8 of 11 Old 06-04-2009, 05:43 PM
 
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There is concept of surround lined array in this Lenard Audio link

http://www.lenardaudio.com/education/17_cinema_4.html
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post #9 of 11 Old 06-04-2009, 06:16 PM
 
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Quote:
Originally Posted by Alan Gouger View Post

Id love to see more channels but in this case without source and mix to drive it, why bother?

Interesting concept though.

Alan

I don’t think you’d need 380 for the home cinema just enough to line sidewalls and rear wall out. Wife looks at you while holding an axe!



[You may have two choices the wife asks.] Now you can have the axe or the speakers you can’t have both.

[You think about it] Can I call a friend, no? How about ask AVS no? Okay can I at least go 50/50? I guess not. [Aghhhhhhhh!]

Yeah I can see the wife going from normal to psycho in 60 seconds.
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post #10 of 11 Old 06-05-2009, 11:51 PM
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You've Heard Of 3D -- How About 6D?

http://www.filmneweurope.com/news/ro...ens-in-romania
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post #11 of 11 Old 06-08-2009, 08:21 AM
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Originally Posted by Alan Gouger View Post

You've Heard Of 3D -- How About 6D?

http://www.filmneweurope.com/news/ro...ens-in-romania

"The technology combines 3D cinema with enironmental elements (precipatation, wind, odor) as well as chair movement."

With just 40 seats and currently four movies on offer that are from five to 15 minutes long, how is this significantly different than a number of theme park rides? Here's one, for example, that is missing only the odors: http://en.wikipedia.org/wiki/Shrek_4-D
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