I personally like what I think this implies for the home market. That it will still make sense for Sony to spend resources to stay in that market and improve their product. But I also wouldn't want to see it push TI out. I like the competition.
I'm also wondering if or when I can go see some native 4k content with one of these projectors. Sony owns a studio, so it seems like it would make sense for them to do a big movie in 4k and then let people know that there will be an advantage to seeing this with a 4k projector from them when going to a commercial theater (even if there is good debate about whether the images are as good as 2k DLP overall).
This is the AV Science Forum. Please don't be gullible and please do remember the saying, "Fool me once, shame on you. Fool me twice, shame on me."