RealD Introduces XLW Cinema System for 3D Projection in
Premium Large Screen Venues
1.0 Throw Ratio Designed for Large Stadium Seating Auditoriums
With Screens up to 82 Feet Wide
LOS ANGELES, CA (January 20, 2011) – RealD Inc. (NYSE: RLD), a leading
global licensor of 3D technologies for cinema, consumer electronics and
professional applications, announced today that it has developed and begun
deploying to motion picture exhibition venues the XLW Cinema System. An
extension of the award-winning XL Cinema System, the XLW Cinema System can
accommodate a throw ratio as wide as 1.0 (projection distance divided by screen
width), and is designed for use in premium large screen motion picture
auditoriums, theme parks and specialty theatres with stadium seating. The XLW
Cinema System is capable of delivering crisp, clear 3D images on screens up to
82 feet (25 meters) wide and maintains the industry-leading performance of the
XL Cinema System by delivering to a screen twice the light of competing 3D
projection technologies while utilizing a single DLP® digital cinema projector.
“Many exhibitors are rolling out their own premium large screen auditoriums
equipped with RealD 3D so they can give moviegoers a big screen experience
across the full slate of 3D movie releases,” said Joseph Peixoto, President of
Worldwide Cinema at RealD. “The XLW Cinema System, with its 1.0 throw ratio
and industry-leading light levels, is designed for these premium auditoriums’
stadium seating configuration. The XLW will assure that exhibitors have optimal
3D projection so moviegoers experience crisp, clear images for a fully immersive
RealD 3D experience.”
RealD 3D technology is currently deployed in premium large screen auditoriums
with a number of motion picture exhibitors including Regal (RPX), AMC (ETX),
Cinemark (XD), Carmike (BigD), Marcus (UltraScreen), Cineplex (UltraAVX) and
Essex Cinemas (T-Rex).
The XLW Cinema System utilizes light efficiency technology introduced with the
XL Cinema System, which captures light lost by other 3D projection technologies
and recycles it back onto the screen for a brighter and more immersive 3D
experience. By utilizing a single digital cinema projector, XLW Cinema Systems
do not suffer from the imbalance and misalignment issues of dual projector
systems and offer exhibitors cost savings on power usage and equipment such
as projectors and lamps.
RealD plans to demonstrate the XLW Cinema System at the Digital Cinema
Symposium January 24-25, 2011, at Moody Gardens in Galveston, TXI will be seeing this unit with a Barco b-32 an Schneider Monster Imax .9 lens and a 70 foot screen.
CINERAMAX's PANDORA DCI REAR PROJECTION system installed in the SOHO BEACH HOUSE will be used as a test bed for the new wide angle z-screen for custom DCI rear projection applications in early February.