Dolby Atmos Theatre System - Page 13 - AVS Forum
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post #361 of 1317 Old 08-07-2012, 09:43 AM
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Quote:
Originally Posted by FilmMixer View Post

What's your definition of success on a system that hasn't officially rolled out yet?
Amtos isn't due for a "real" rollout until Spring 2013 AFAIK..
You will see a couple more "tests" this year....
Most of my colleagues are excited about it.
We are considering installing it in two of our rooms, and there are definitely some more installations happening.
Chicken and egg right now.. only one place to mix...
But I think Dolby is really thrilled with how it's been received. smile.gif

But what a place! wink.gifsmile.gif

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post #362 of 1317 Old 08-11-2012, 03:26 PM
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If only one place, a place in LA, is still showing with Atmos, did all the other theaters take down the speakers and setup, or did they just leave it and stop using it with the nw films?

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post #363 of 1317 Old 08-11-2012, 08:41 PM
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Originally Posted by nikerret View Post

If only one place, a place in LA, is still showing with Atmos, did all the other theaters take down the speakers and setup, or did they just leave it and stop using it with the nw films?

AFAIK all of the installs were permanent..

You get the benefit of the new EQ and speaker processing when playing back 5.1 or 7.1 content...
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post #364 of 1317 Old 09-10-2012, 09:41 PM
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Taken 2 in Atmos!
http://dcinematoday.com/dc/pr.aspx?newsID=2944

No subwoofer I've heard has been able to produce the bass I've experienced in the Corps!

Must..stop...buying...every bluray release...
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post #365 of 1317 Old 09-11-2012, 07:58 AM
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A few weeks ago, I was taking an ISF class at the Dolby facility in Sunnyvale. We only had a few minutes at the end of the day, but the folks there gave us a brief tour of their facility. Of interest was their executive demo theater. Did not have much time to get into the details, but what they had was described as a 20.1 Atmos system with a Christie 4K projector.

We only got about a 5 minute demo of the Star Trek Blu-ray. Sounded pretty good, but I was not impressed with the picture compared to my Lumis on the brief viewing. I have to figure out if there is a way for me to go back and check it out in more detail.
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post #366 of 1317 Old 09-12-2012, 12:02 AM
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Originally Posted by pokekevin View Post

Taken 2 in Atmos!
http://dcinematoday.com/dc/pr.aspx?newsID=2944

Hell yes finally another movie in Atmos! Brave in Atmos at the KC Barrywoods AMC blew me away!

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post #367 of 1317 Old 09-12-2012, 12:48 AM
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Quote:
Originally Posted by pokekevin View Post

Taken 2 in Atmos!
http://dcinematoday.com/dc/pr.aspx?newsID=2944
Nice find! Now to see if any more Atmos theatres will be added by the time 'Taken 2' and 'Chasing Mavericks' are released.

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post #368 of 1317 Old 10-22-2012, 12:53 PM
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"Rise of the Guardians" and "Life of Pi.."

Add 'em to the list.
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post #369 of 1317 Old 10-22-2012, 03:54 PM
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Quote:
Originally Posted by FilmMixer View Post

"Rise of the Guardians" and "Life of Pi.."
Add 'em to the list.

I'm under the impression that Rise of the Guardians will also be released in Auro 3D 11.1 (link).
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post #370 of 1317 Old 10-24-2012, 10:16 AM
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Dolby announced 10/23/2012 that Singapore director Jack Neo’s upcoming movie Ah Boys to Men will premiere 11/6/2012 in Dolby Atmos.

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post #371 of 1317 Old 10-24-2012, 10:45 AM
 
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The Hobbit has been announced as a Dolby Atmos movie

http://www.hollywoodreporter.com/news/hobbit-receive-dolby-atmos-sound-382197
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post #372 of 1317 Old 10-24-2012, 01:40 PM
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Quote:
Originally Posted by Lee Stewart View Post

The Hobbit has been announced as a Dolby Atmos movie
http://www.hollywoodreporter.com/news/hobbit-receive-dolby-atmos-sound-382197

That's Awesome news!!!

From the Article
"Scheduled to open Dec. 14, The Hobbit is expected to open in Atmos on 80-100 screens worldwide, which is a notable jump in the number of available screens for the most recent Atmos release, Fox’s Taken 2, which is available on just 15 screens."

Dear Dolby,
.......Please please please, setup an Atoms location in the MD,DC or VA area.

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post #373 of 1317 Old 10-24-2012, 01:46 PM
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Quote:
Originally Posted by Lee Stewart View Post

The Hobbit has been announced as a Dolby Atmos movie
http://www.hollywoodreporter.com/news/hobbit-receive-dolby-atmos-sound-382197

Officially announced that it. wink.gif

It's been rumored for a while now. Excellent news. Could be Atmos' "killer app".

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post #374 of 1317 Old 10-24-2012, 04:19 PM
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OK, so I guess the question is: When The Hobbit is released on BD with a 7.1 soundtrack in late 2013, do I buy that disk or wait for the BD4K with both 7.1 and Home Dolby Atmos soundtracks in 2014|2015|2016 (and perhaps buy some new, required hardware!) . . . or buy both SKUs?

Business model for market transformation from BD with 7.1 soundtrack to BD4K with both 7.1 and Home Dolby Atmos soundtracks...?! eek.gifcool.gifbiggrin.gif
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post #375 of 1317 Old 10-24-2012, 07:06 PM
 
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Quote:
Originally Posted by SoundChex View Post

OK, so I guess the question is: When The Hobbit is released on BD with a 7.1 soundtrack in late 2013, do I buy that disk or wait for the BD4K with both 7.1 and Home Dolby Atmos soundtracks in 2014|2015|2016 (and perhaps buy some new, required hardware!) . . . or buy both SKUs?
Business model for market transformation from BD with 7.1 soundtrack to BD4K with both 7.1 and Home Dolby Atmos soundtracks...?! eek.gifcool.gifbiggrin.gif
_

Dolby: No Timetable For Home Version Of Atmos Surround
Quote:
New York – Dolby Laboratories will roll out its Dolby Atmos surround technology to 80 to 100 digital cinemas worldwide by the end of the year.

However, the company doesn’t yet have a timetable for migrating the technology to the home, said Stuart Bowling, Dolby’s senior worldwide technical marketing manager for cinemas.

http://www.twice.com/articletype/news/dolby-no-timetable-home-version-atmos-surround/103543
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post #376 of 1317 Old 10-24-2012, 07:58 PM
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Originally Posted by FilmMixer View Post

"Rise of the Guardians" and "Life of Pi.."
Add 'em to the list.

Right on!

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post #377 of 1317 Old 10-24-2012, 07:59 PM
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As DTS has already threatened promised to demo and|or roll out its own consumer object audio technology in 2013 but has NO theatrical reproduction system, and Dolby Atmos has no Home Theater implementation, Peter Jackson's "3D audio strategy" for The Hobbit would seem clear: Dolby Atmos in theaters, then DTS MDA on disc...?! biggrin.gif
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post #378 of 1317 Old 10-24-2012, 08:00 PM
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Quote:
Originally Posted by Lee Stewart View Post

The Hobbit has been announced as a Dolby Atmos movie
http://www.hollywoodreporter.com/news/hobbit-receive-dolby-atmos-sound-382197

This should be a great movie to show off the abilities of Atmos.

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post #379 of 1317 Old 10-25-2012, 04:01 PM
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From Dolby com . . . Dolby Atmos Cinema Sound Platform theater locations and movies (link)


For comparison . . . Barco Auro 11.1 theater locator (link) and note that some additional theaters are listed on the Auro Technologies website (link)
_

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post #380 of 1317 Old 10-26-2012, 07:21 AM
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Ahh, just when I'm being forced into the market when my Yamaha 3800's HDMI died. ......... Atmos comes along? It'll be some simulated home theater new upgrade in the next few years I'm sure frown.gif

Then again, barely anyone has 7.1.. Who would have a speaker ring? Or will that just be fancied up and given the atmos name for homes?
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post #381 of 1317 Old 10-26-2012, 01:41 PM
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Originally Posted by Monty22001 View Post

Ahh, just when I'm being forced into the market when my Yamaha 3800's HDMI died. ......... Atmos comes along? It'll be some simulated home theater new upgrade in the next few years I'm sure frown.gif
Then again, barely anyone has 7.1.. Who would have a speaker ring? Or will that just be fancied up and given the atmos name for homes?

The NHK-JEITA 8K4K TV exhibit at CEATEC Japan 2012 earlier this month appears intended to show the room geometry feasibility of including an SHV display plus 22.x speakers in an "average family living room" circa 2020. biggrin.gif

Looks like the ideal Home Theater playback configuration for any Dolby Atmos movie to me!

If the fictional family from that exhibit could find room for 22 satellite speakers in their living room, then surely real consumers can do so too!!! cool.gif



Note that the 22.x(?) speaker config at the show is apparently a "DSP processing" variation from the nominal Hamasaki 22.x layout (link) occasioned by the need to apply "Dialogue Lift" compensation consequent to use of a direct view display . . . and the missing ceiling! eek.gif
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post #382 of 1317 Old 10-26-2012, 02:53 PM
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Quote:
Originally Posted by SoundChex View Post

Dolby announced 10/23/2012 that Singapore director Jack Neo’s upcoming movie Ah Boys to Men will premiere 11/6/2012 in Dolby Atmos.
Action/heist drama 'Dhoom 3' was announced as the first Bollywood film to be in Dolby Atmos when released in early 2013.

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post #383 of 1317 Old 11-01-2012, 08:46 AM
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With Rise of the Guardians to be released mixed in Dolby Atmos and Auro 11.1, it will be interesting to see if the movie will play in both 3D sound technologies in those markets where theaters already equipped with both can be found, e.g., the Miami, San Antonio, and Los Angeles metropolitan areas.

We might hope that AVSForum members who find themselves conveniently placed to see (hear!) the movie in both formats will avail themselves of the opportunity to do so . . . and then report back here comparing the two...!? biggrin.gif

I'm guessing that DreamWorks Animation anticipates the 2D/3D BDs of this movie will sell well when it's released sometime in 2013, so I look forward to discovering which soundtrack ends up on the BD...?! cool.gif
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post #384 of 1317 Old 11-01-2012, 08:48 AM
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2 more.

"Gravity" and "Pacific Rim" from Warners 2013.
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post #385 of 1317 Old 11-01-2012, 11:17 PM
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Dreamworks Animation announced they are going to release their next 15 features in Auro 3D.

Love this quote:
Quote:
In a Thursday presser at Pacific Theaters the Grove in Los Angeles -- one of two locations in the L.A. area with Auro already installed -- DWA topper Jeffrey Katzenberg said DWA chose Auro over Atmos for a simple reason: "It's better. What else do you want?" He added, "This is the highest quality at the best affordability. You can't separate those."

DWA Pact For 3D Sound
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post #386 of 1317 Old 11-02-2012, 01:04 AM
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Quote:
Originally Posted by FilmMixer View Post

Dreamworks Animation announced they are going to release their next 15 features in Auro 3D. DWA Pac For 3D Sound

I have to wonder just how much that decision was influenced by the fact that a 9.1|10.1|11.1 Auro 3D soundtrack can be included on a BD as part of an appropriately encoded 5.1 DTS-HDMA, TrueHD, or PCM soundtrack...? cool.gif

[ Ignoring for the moment that there is currently NO consumer Auro 3D decoder available...?! eek.gifcool.gifbiggrin.gif ]
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post #387 of 1317 Old 11-02-2012, 08:41 AM
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Originally Posted by SoundChex View Post

I have to wonder just how much that decision was influenced by the fact that a 9.1|10.1|11.1 Auro 3D soundtrack can be included on a BD as part of an appropriately encoded 5.1 DTS-HDMA, TrueHD, or PCM soundtrack...? cool.gif
[ Ignoring for the moment that there is currently NO consumer Auro 3D decoder available...?! eek.gifcool.gifbiggrin.gif ]
_

I would venture a guess that was not a factor... money almost always is.

Atmos, at this point, isn't cheap if you want to do it properly... as stages become outfitted to do so, it will become much more integrated into our regular process.

No offense to Katzneberg, but I don't think he can be considered the arbiter of what makes for the "better" sound system...

In regards to how much money it will cost to produce the track maybe, but I know most of my peers disagree at this point.

Object based mixing is a revolution..

11.1.. not so much.

I do know that WB, Disney, Marvel and Fox are planning on doing a lot more films in Atmos.. and all I've heard about is dubbing facilities installing Atmos systems, not Auro..

Our company is working on two really high profile studio films for next summer.. both are going to be done in Atmos.

Time will tell...
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post #388 of 1317 Old 11-02-2012, 11:24 PM
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Quote:
Originally Posted by FilmMixer View Post

Dreamworks Animation announced they are going to release their next 15 features in Auro 3D.
Love this quote:
Quote:
In a Thursday presser at Pacific Theaters the Grove in Los Angeles -- one of two locations in the L.A. area with Auro already installed -- DWA topper Jeffrey Katzenberg said DWA chose Auro over Atmos for a simple reason: "It's better. What else do you want?" He added, "This is the highest quality at the best affordability. You can't separate those."
DWA Pact For 3D Sound

In other words: our main competitor uses Dolby Atmos so we're going with the main competitor for that sound format.

The launch of Atmos with Pixar's Brave probably still sticks in Katzenberg's craw.

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post #389 of 1317 Old 11-03-2012, 11:13 AM
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Quote:
Originally Posted by FilmMixer View Post

Atmos, at this point, isn't cheap if you want to do it properly... as stages become outfitted to do so, it will become much more integrated into our regular process.
No offense to Katzneberg, but I don't think he can be considered the arbiter of what makes for the "better" sound system...
In regards to how much money it will cost to produce the track maybe, but I know most of my peers disagree at this point.
Object based mixing is a revolution..
11.1.. not so much.

It would appear that venues equipped for either Dolby Atmos or Auro 3D playback (but not for both!) will exist in competitor theater chains for the next few years . . . so it seems likely that Rise of the Guardians will not be the last movie mixed|remixed for both (playback) technologies...?! cool.gif

Presumably Rise of the Guardians was not mixed completely from scratch twice, for both deliverable formats...?

This 4/24/2012 FilmJournal (link) article includes comments from Stuart Bowling, senior technical marketing manager for cinema at Dolby:
Quote:
While he believes that Dolby “would definitely not allow upmixing of a feature that was not created in Dolby Atmos because that would have the format do something that the content creator did not want,” Bowling does not rule out the possibility of creating deliverables for other multi-channel systems entering the market, such as Auro-3D and imm sound. Again, that would entirely depend on the filmmakers, he insists. “It is important that we leave that decision for the content creator. Even though our processor can adapt itself to different room shapes and sizes, we’re not making the decision how that happens. But upmixing for alternative content, for instance, is certainly something that we are looking at as a potential feature that would go into the processor.”

Plus I guess any future DTS MDA mixing platform would be deliverable format agnostic . . . and intended as a "mix once render many" solution for all theatrical deliverables including both Dolby Atmos and Auro-3D . . . and for Blu-ray or any other at-home object|channel audio based products (perhaps even including a Hamasaki 22.2 channel mix for NHK's UHDTV in a few years...? biggrin.gif)
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post #390 of 1317 Old 11-06-2012, 02:48 PM
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Dolby and Paramount Pictures Embark on New Frontiers for J.J. Abrams' Star Trek into Darkness

Here's another one for the format.

http://investor.dolby.com/releasedetail.cfm?ReleaseID=719073

"HOLLYWOOD, Fla.--(BUSINESS WIRE)-- ShowEast 2012 — Dolby Laboratories, Inc. (NYSE: DLB) and Paramount Pictures, a division of Viacom Inc., today announced at ShowEast 2012 that J.J. Abrams' Bad Robot production of Star Trek into Darkness will use the latest technical achievements in cinematic storytelling to deliver a new experience to audiences. Star Trek into Darkness is scheduled to be released by Paramount Pictures on May 17, 2013."

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