I am surprised no one has posted this:
Good For Imax.
IMAX plans to integrate the PRIMA Cinema technology into the IMAX® Private Theatre and other potential platforms, enhancing the image and sound of the content through its digital re-mastering (IMAX DMR®) process, which enables IMAX customers to access current theatrical releases of the highest possible quality.
As part of the agreement, IMAX will receive a five-year window of exclusivity to distribute and resell PRIMA systems in China . IMAX will also maintain a seat on PRIMA Cinema's board of directors.
"Today's agreement with PRIMA Cinema enhances our ability to deliver a premium, end-to-end in-home entertainment experience, combining the best of IMAX's immersive image and sound technology with the delivery of current theatrical titles," said IMAX CEO Richard L. Gelfond . "In addition to using PRIMA Cinema in our IMAX Private Theatre systems, we are also exploring ways to integrate IMAX's proprietary technology and PRIMA Cinema's delivery system into other premium in-home applications."
"PRIMA Cinema is incredibly proud to partner with IMAX and introduce a new level of innovation in the digital entertainment industry," said Jason Pang , PRIMA Cinema Founder and CEO. "We've set a high bar in terms of security and quality with our current PRIMA Cinema system. Complementing the IMAX Private Theater raises it to new heights and creates an entirely new digital outlet for the film industry."
IMAX has leveraged 40 years of cutting-edge, proprietary and patented technology and architecture to custom-design a new premium home offering that is multi-sensory, immersive, and visceral. The IMAX Private Theatre combines breathtaking IMAX® and IMAX® 3D images, flawless sound and optimized theatre design to deliver the ultimate in-home entertainment experience. For more information on the IMAX Private Theatre, please visit www.imaxprivatetheatre.com
From Electronic house they discuss the viability of Prima to play Imax titles instead of the mozaex.
IMAX and PRIMA Join Forces to Make the Best Home Theaters
Two premium home theater systems just got better
October 28, 2013 by Grant Clauser
Two of the most interesting recent initiatives in luxury home theater have finally come together. Today IMAX announced a partnership with PRIMA Cinema.
Specifically, IMAX acquired a “stake and a significant option position” in PRIMA Cinema, says a press release. The purpose of the move is to expand the IMAX experience in the home.
PRIMA is a system for delivering first run movies in the home via a proprietary internet-connected hard drive server. PRIMA movies cost the viewer $500 each, and the initial system costs $35,000 (read a first-hand account of PRMA here).
IMAX Private Theaters, on the other hand, is a program which gets the user a complete $2 million home theater, including a 4K dual projector system, 7.1 channel laser-aligned loudspeakers, a wall-to-floor-to-ceiling screen and a custom movie server provided by Mozaex.
Learn more about IMAX Home Cinema here.
PRIMA Cinema also has some specifications for the home theaters which include the company’s Prima player, but they’re not nearly as comprehensive.
Last week, CE Pro’s Jason Knott reported that IMAX was looking for partners that would help get IMAX into more homes as well as a plan to offer a lower-priced version of the IMAX home experience.
IMAX CEO Richard L. Gelfond said the company is looking into ways to integrate IMAX technology into the PRIMA system. We’re not sure if that means that the PRIMA movie player will get replaced with a new model, possibly the Mozaex server or if the existing PRIMA player will be able to deliver IMAX movies.
We emailed questions to a few of the involved parties and will update this story when we hear back.