See attached. The sample board is the one splattered with mud. It is plain old papered drywall that I painted with SW Sample paint.
The wall was existing drywall that was:
1. Skim coated to even out existing swells/dips and uneven texture.
2. Primed with drywall primer.
3. Textured (light orange peel).
4. Primed with 50% tint primer.
5. 1st top coat with satin paint.
6. 2nd top coat with satin paint.
The color is SW Beach House and the color is definitely richer and somewhat 'darker' than on the sample board. The change in tint from the sample board to the final wall color is definitely noticeable and, at least from my perspective, is an improvement from the sample board. The sample board had a 'flesh tone' quality about it that I did not care for. The final wall color lacks that 'flesh tone' quality and is a more neutral beige/tan.
The sample boards were useful in choosing between various colors we had picked out, but it does _not_ match the final wall color.
ps i did not take the photo with an accurate color balance setting. it was taken under a halogen par30 with my Canon T2i set to 'Daylight' mode.