3D: Hot Tech Ticket at NAB - AVS Forum
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post #1 of 8 Old 03-22-2010, 04:26 PM - Thread Starter
 
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3D: Hot Tech Ticket at NAB

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The big thing at this year's National Association of Broadcasters convention in Las Vegas: 3D technology. The need to go 3D was amped up by the stunning success of James Cameron's film Avatar, which used stereoscopic 3D effects to create a highly immersive film experience. Just after Avatar reaped huge box-office dollars over the holidays, ESPN and Discovery, in partnership with Sony and IMAX, showed up at CES in January and announced they were working on two new 3D networks.

http://www.broadcastingcable.com/art...ket_at_NAB.php
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post #2 of 8 Old 03-25-2010, 03:29 PM
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Usually the NAB is centered around what broadcasters can do. It's kind of weird that 3D will be huge when right now there are no announced plans for over the air broadcasts. My guess is that there is a lot of work being done now on how to incorporate 3D into over the air, but the technology won't be shown at NAB this year. It's like the broadcasters are getting left behind--for the moment. I am looking forward to seeing the Super Bowl in 3D, but it won't be the one in February--unless there is some sort of simulcast deal where the 3D version is on cable and satellite.But then the local affiliates are going to feel like they are losing a huge amount of viewers, so they probably won't let it happen. Perhaps local station over the air broadcasts are losing their importance since most people have cable, satellite, Fios, or whatever. Anyway, I can't wait to see the 3D demos at NAB, and at least we'll get college football on ESPN in 3D this year.
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post #3 of 8 Old 03-28-2010, 09:47 AM - Thread Starter
 
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Rundown of All the S3D Stuff Happening at NAB 2010!

http://marketsaw.blogspot.com/2010/0...pening-at.html
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post #4 of 8 Old 04-09-2010, 08:42 AM - Thread Starter
 
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3D to take center stage at NAB

http://www.hollywoodreporter.com/hr/...a8df3213b?pn=1

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post #5 of 8 Old 04-12-2010, 10:01 AM - Thread Starter
 
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Envivio Demonstrates 1080p MVC Encoding for 3D TV at NAB 2010

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Unlike currently deployed "side-by-side" or "over-under" split image technologies that reduce the original resolution by half, the 4Caster C42 makes it possible to preserve and encode the full original image resolution in each eye, thus truly exploiting the maximum capabilities of the new generation of HD 3D displays. For bandwidth constrained networks, the high-efficiency MVC encoding engine of the 4Caster C42 delivers full 1080p 3D with significant bandwidth savings over simulcasting a pair of 2D streams, while maintaining backward compatibility with legacy 2D receivers.

http://www.prnewswire.com/news-relea...-90605194.html
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post #6 of 8 Old 04-12-2010, 10:05 AM - Thread Starter
 
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Weather Central Demonstrates Weather System for 3D TV at NAB 2010

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The demonstration is produced and played out entirely from a current-generation 3D:LIVE Fusion system with software enhancements created by Weather Central to take advantage of the depth and perspective capabilities available to 3D channels. Sony contributed a stunning Bravia 3D television on which to showcase the output. Built on the latest 64-bit Windows 7 operating system, 3D:LIVE Fusion takes advantage of enhancements in hardware performance to enable the instant creation of stunning visuals. Resolution independent graphics and enhanced 3D objects for weather elements and cityscapes are inherent capabilities of the 3D:LIVE platform, enabling the creation of believable and immersive 3D weather stories.

http://www.prnewswire.com/news-relea...-90605504.html
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post #7 of 8 Old 04-12-2010, 08:22 PM - Thread Starter
 
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Report from NAB 2010: S3D is Everywhere!

http://marketsaw.blogspot.com/2010/0...verywhere.html
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post #8 of 8 Old 04-13-2010, 02:27 PM - Thread Starter
 
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NAB 2010: Level 3 Demonstrates 3D Streaming to PC & 3D TV

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Level 3 Communications and numerous partners such as TVN, InLet, THX and Microsoft are currently demonstrating HD 3D streaming at the NAB Show in Las Vegas. Using Level 3’s CDN network, Internet Information Services Smooth Streaming and Microsoft’s Siverlight for playback, the companies are showcasing the HD 3D technology at the Microsoft booth (#SL220). The HD 3D streaming will demonstrate how 3D content can be quickly delivered to PC’s in anaglyph and stereoscopic 3D to consumers with a new 3D TV via HDMI.

Level 3 Communications Peter Neill announced that “This technology opens up a world of content to 3D streaming and offers new possibilities for event delivery starting as early as this year – major live sporting events or concerts streamed right to your television or computer in 3D”.

http://www.hdguru3d.com/index.php?op...news&Itemid=59
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