AVS Club Gold
Join Date: Jun 1999
Location: Jacksonville, FL
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That's a rather good assessment, Roger. I see it from two persectives and that seems to be the industry consensus too.
The consumer is a follower of what the industry gives him and there will always be a small group of early adopters. There will always be a small group of early naysayers. The large sector of the consumer market will just accept the 3D or 4k offerings as commonplace.
The industry developers are the trend leaders and they are quite pleased at the acceptance of 3D by the consumer, for content creation, content viewing in theaters, and content viewing in the home. Broadcast has been less exciting since so few have jumped in, mainly due to lack of a good revenue stream to defray the added cost. Plus, most broadcast is comfortable with flat world presentations. The broadcast industry is not interested in the state of the art.
When I spoke to these industry leaders at NAB the opinion on 3D is stil quite positive. There is no shortage of demand for it by the content producers and most of these artists see it as an additional tool to tell the story. You and I and most of us here in this section of AVS are in this category. At this stage of the game, I, personally, don't care much about consumer acceptance on a wide scale. 3D remains in that specialty category like DD 7.1. It is an option that I can view because I now can. I choose to seek out and shoot content that begs for 3D only because the medium fascinates me. I gives me the most realistic views of my travels. I still shoot 2D but only with subjects that do not cal for 3D. For example, of I get a job to do some PI work catching a insurance fraud cheater, I'll use the 2D camera as that is all that is required. 3D would be superfluous, and adds a risk of discovery in execution.
When it comes to 2160p consumers will need to learn that this is only for those choosing very large displays. The industry considers 84" optimum but will have 4K sets in the 55" and 65" available. I have also seen the 24" 4K monitors for workstation use, that are glasses free single viewer and these are clearly better than the 2K equivalent, eecially with 3D.
The evolution by the industry was to first establish 3D in a way that the conten ptroducers would accept. We're past that stage now. Next is to get 4K ready for content producers that also uses a variety of codecs and frame rates. The final stage in the evolution will be to combine 3D with these 4K systems. Coming along for the ride will be a line of consumer products that allow for home viewing and home movie production.
But I learned last week at NAB, the industry is not going to stop with 3D 4K. 4K is just a stepping stone to 8k which will be used mainly for large scale big screen content production for events like sports. NHK will be taking the lead in this very advanced format. These 8k productions also use 22.2 sound systems to completely immerse the audience in sound and large screen with tremendous detail.
For those consumers who wish 3D would just die, sorry, it will be here for another 150 years and will be a part of the entertainment offering. It is established now in the home, whereas in theist was strictly a theatrical offering. This in and of itself gives it a former foothold with the consumer.
For those wishing for glasses free 3D, it is coming and the technology keeps getting better. The trouble is what really looks good now is single viewer. Next in line is multi viewers itch sweet spots but small screen, 55" the largest and very very expensive. The industry des not see glasses free 3D for the home yet. It is being pushed mainly for editor work stations and kiosk advertising panels.