Well, I went into Future Shop today to pick up Sherlock Holmes and I thought I'd stop and check out the Samsung 3D exhibit. IMHO, they may be able to sell this 3D technology to some at this high price, but the people who buy this expensive, bleeding edge stuff expect the best. Immediately, I noticed ghosting in the picture (some cartoon) and knew right away that it is all that I would be noticing if I ever bought the set (and not, sadly, the 3D effect). Other than the ghosting, though, I found the 3D to be subtle and not overly in-my-face. Good times are coming...but not yet.