I believe what we're seeing here, specifically in reference to 3D Bluray releases, is a direct result of the movie studio/publishers not wanting to outlay cash that will, in all likelyhood, not be recooped in the next 12-24 months.
Per Lee's excerpt: "According to reports, it could cost DreamWorks around $20 million per film to convert into 3D and will take around 18 months for the original trilogy to be fully converted and available in Blu-ray 3D."
So, at 20 Mil per film, even if the movies are sold for 50 dollars each (which I wouldn't pay...), it would require 400,000 copies of the 3D bluray to be shifted to break even on the venture. This speaks nothing of the cost of stamping discs, packaging, distribution and advertising. How many 3D TVs will be in the homes of consumers this year? What do you think the attachment rate will be for 3D blurays? What decision would you make as a movie studio exec?
I would think that the studios would push to first release these films to theaters to recoop some of their costs. This would further delay a release of converted 3D films to bluray, beyond the stated 18 months time it takes to covert it in the first place.
I think we all need to keep in mind that the world is (hopefully) recovering from a MAJOR economic downturn. Movie studios and publishers are in business to make money and, like many other businesses right now, are probably more conservative than they've been in recent memory. That means that emerging markets like 3D bluray will be slow to receive funding. Specifically, SLOWER than what we saw with the adoption of HD, during the 2003-2007 timeframe, when banks weren't failing left and right and investment portfolios were at all-time highs.
I believe that we'll see more content during the Holiday season and into 2011, but even then it will come slower than we all hope for. Until then, expect your 3D television to be screening WAY more 2D content than 3D.
By the way, I TOTALLY want a Panny 65" VT25 and am excited about the technology and content as many of you are! I just thought I'd play contrarian to liven up the discussion.