During one of the recent baseball broadcasts on D*, a commercial was shown of the X-Games. Although not something I watch, the commercial was so awesome I am now in countdown mode to the start of the games on July 29.
Here's the description from D*:
The biggest event in extreme sports is back for its sixteenth year. Fearless skateboarders, BMXers, and beyond will risk life and limb to pull off some of the most amazing, gravity-defying tricks ever executed. Now, for the first time, see the action from a new perspective on ESPN 3D July 29 - Aug 1.