Originally Posted by Javy3
People are taking the Transformers move so hard. It's simple marketing.
The point is it's BAD marketing, and it's "bass-ackwards".
Look, you and I both want Bluray 3D to succeed, so we're not enemies here, we just have a different viewpoint at the moment about whether this tactic is creating ill-will in their target market.
You clearly don't seem to be very fussed about the really good titles being with-held for a "new customers only" kind of approach - others have a very different tolerance level for that tactic which is not the same as yours. C'est la vie - but it is causing ill-will, that is for sure.
Now - what's a good approach to manufacturers still having a carrot to sell new players and TV's?
The answer is blindingly obvious: Package a few 3D releases on a non-exclusive basis, that give a new buyer a starter library. It is up to the manufacturer whether they want those to be blockbusters, or just good examples of 3D, depending on how much money the studio wants for that.
After all, during the format war, Toshiba made a LOT of headway, but giving away free HD DVDs with the players.
But did they with-hold those titles from all other HD DVD owners and PREVENT them from being able to enjoy them?? HELL NO - because that would have been stupid, and would have hurt the format in the bigger picture.
Yet that is exactly what these manufacturers are doing now. It has GOT to stop! Let them make some deals on including a starter library for new buyers - it'll probably cost them less than these STUPID exclusive deals, anyway, and EVERYONE will be happy, including both new buyers and current owners.
Do you think all these companies would invest money on exclusives if they don't work, it works, for them, but for some consumers it becomes a pain in the butt.
Ahhh, but the point is just because they get a few extra sales DOESN'T make it right.
I contend that they will still get extra sales by including some starter titles, and avoid pissing off current owners by p'eeing all over them.
And if they want to play the exclusivity game, they can make deals with the studios that no other manufacturer can package the same films - but the existing owners are not barred from buying the titles themselves whenever they choose.
So Samsung would still benefit from their arrangement with Dreamworks - without disenfranchising other owners (including Samsung owners who bought earlier, I might add).