Call me crazy, but I would actually prefer a streaming, on-demand library of 3D titles.
I currently have Netflix for streaming and BB online for physical discs in the mail, but it is near impossible to get the 3D disc you want when you want it. I have cycled through every single 3D Imax doc while the higher profile titles get passed over due to poor availability and quantity. I do applaud BB for having the physical disc option, but it's nowhere near where it should be.
As for a true streaming 3D option to my existing Netflix, why is this considered such a letdown. First, this is no shock at all Netflix would do this since they obviously are moving away from all physical media. This would actually make a gigantic increase in available content and nobody has to worry about waiting six weeks to see Yogi in 3D. I think this would be a massive win for 3D.
I realize this would be a hit to the quality over a 3D blu ray, but that is a sacrifice I would be willing to wait on probably 80% of the 3D out there now. Plus, streaming quality gets better and better each day to where digital vs physical achieve parity.
I'm about as big a fan of 3D as you can be, but being able to click a button and be watching a movie in 10 seconds, I'll deal with the quality loss and buy the movies I will truly get value out of. It does suck that 3D on disc is so hard to find options for but so many missteps have already happened from exclusive deals, ridiculous list price, shoddy conversions, equipment confusion....... I can't look at an on-demand streaming option as anything other than a huge win.