The last time I went to a movie was the final Harry Potter movie. I had to go tell the operators that they needed to turn up the volume or I wanted my money back. I think a part of the crappy experience is the cheap buggers who run the theater. Things like low volume, projector dimmed to prolong the life of the bulb, etc. There definitely needs to be some consistent quality control that is clearly not happening right now.
As it is, I only go for social reasons. It's a chance to get out of the house, meet with some friends for a beer and an appy beforehand (or after) then go to a movie and talk about it afterwards. There is something to be said for watching a comedy, for example, and being a part of the experience when everyone in the theater laughs at the same time. I remember seeing "The Burbs" in the theater. No one thought it was a very funny movie then there was this scene where Tom Hanks threw his coffee at someone. I don't know if it was supposed to be funny, but my friend belted out this hilarious laugh, and everyone in the theater started laughing.
Video: Optoma HD3300, Panamorph UH480, Darbee Darblet, Samsung BD D6700 Blu Ray player, DIY Seymour Centerstage XD 138" Curved Screen
LCR - Tannoy DC12i, Sides - Tannoy IW63, Rears - Tannoy Saturn DC6ti Bookshelf, Ceilings - Tannoy CMS 603DC (TF), Tannoy CMS 601DC (TR), 3 Micro Marty/1 Full Marty DIY subs
Amplification: Emotiva XPA-3, Emotiva XPA-2, Outlaw Audio 7700, 2x Inuke 6000DSP
Receiver: Anthem MRX 720