I could take or leave HFR, at least that's how I feel right now. I think a problem with this initial release will be all of the potentially different flavours... regular frame rate 2D, regular frame rate 3D, HFR 3D, HFR 3D Dolby Atmos... personally I'd prefer a 2D Atmos version, because I don't like 3D but I don't think that will exist. So many people won't even know what they're seeing. I bet many will see a presentation in, let's say, Ultra AVX (that hasn't been equipped with either new technology) and say it made no difference. Or that is was SOOOO much better. Or that it was awful and it ruined movie. We're in for a bumpy ride of reviews with this one, I suspect.