Originally Posted by Don Landis
At one of the stock holder's meetings over a year ago Bob Iger, answered a question on revenue strategy. He said they believe there is an added revenue benefit to using a "strategic roll out" of themes that is initiated by their movies in the Box office. The final stage of this long range plan is the building of attractions at the theme parks....
...Part of these roll outs are releasing bundles, including bundles with the toys. Timing expensive digital downloads and rentals only. Plus, the timing of each part is not always the same so it confuses the consumer. This confusion raises the FUD banter but also triggers panic buying, for fear the 3D or other version will never be released....
What Disney is failing to understand is that the slow tease of their "strategic roll out," rather than whetting the appetite, is killing the momentum. For example, my daughter was all over me about getting Frozen 3D. Now she is rather lukewarm. When asked about it, she shrugs and says she watched it already. For her, the moment has already passed.
Even worse, their "strategic roll out" not only fails to strike the iron while it's hot (so to speak) but is ticking off a lot of people whom Disney should care about. I understand Disney is trying to squeeze out every dime out of their "asset" by offering us the "asset" in multiple formats sequentially but guess what? An average Joe is not going to buy and watch the same movie over and over again because it's in a different format.
But how about the Disney fans and AV enthusiasts in the US who don't mind and want to buy and watch Disney "assets" over and over again? These are the people who would especially know what's out there and available and where. They would, for example, know that Frozen 3D was available in UK but not in the US. What does Disney gain by making them wait needlessly in the US? Don't you think some people might feel enmity, even worse, apathy?
As for me, I wanted to give Disney money for Frozen 3D. But Disney wanted me to wait. I was annoyed but now I just don't care. Kudos to you, Disney, for alienating a fan and a future fan with your "strategic roll out."