Originally Posted by NorthSky
Which one; Disney, Ratatouille 3D, or Pompeii?
Haven't heard the conspiracy theories on Ratatouille 3D, or Pompeii.
But there are several about Disney, none based on any facts.
1. Disney hates 3D.
2. Disney doesn't want home viewers to see 3D
3. Disney doesn't want 3D in the United States.
4. Disney believes 3D is only popular in China and the UK.
At one of the stock holder's meetings over a year ago Bob Iger, answered a question on revenue strategy. He said they believe there is an added revenue benefit to using a "strategic roll out" of themes that is initiated by their movies in the Box office. The final stage of this long range plan is the building of attractions at the theme parks. Disney knows the consumer and that they can often sell the same product multiple times to them. The way I interpret this is: you are a fan of something like the Cars theme. You see the movie in the theater, then buy the 2D version, then buy the 3D version, maybe an XBOX 360 game, and finally go to Disneyland and visit the attraction. Then the process starts all over again, not only with Cars 2, but with Planes.
Understand the FUD and Marketing strategy:
The problem people have on this forum is they don't like it that they have to wait for the 3D to be released long after the 2D. So, they develop FUD about the company. They get angry and make silly claims they will refuse to spend another dime at Disney. Then all is forgiven when Disney comes out with the delayed release. Part of these roll outs are releasing bundles, including bundles with the toys. Timing expensive digital downloads and rentals only. Plus, the timing of each part is not always the same so it confuses the consumer. This confusion raises the FUD banter but also triggers panic buying, for fear the 3D or other version will never be released. Disney views the revenue generated by theme, not just an isolated item in the theme line. In otherwords, if the production included 3D from the start, it will likely get a 3D BluRay release later. But if the theme is a box office flop, maybe not. Each product item release is a test on the next product release in the theme. If the 3D fails in first rollout, it will not be pursued in another. e.g., if the 3D release fails in UK or China, they will not likely do a US roll out at all. There are no one set of rules, just a strategy.