Originally Posted by MultimediaGeek
The only 3D movie at the theaters for the last few days is The Hobbit.
Not wanting to hear the "3D is dead" stuff that I am sure this post will bring out, but this does seem like a sudden change. I called my local Cinemark and was told that 3D movies are just not being offered to them at this time and they are sure they will be in the future. Aside from the 3D is dead stuff, is there any news on this?
I have been having the same problem with my local theater. I e-mailed my local theater chain because I was unhappy they were not showing the HFR version of the new Hobbit movie in their venue closest to my town. Also, I mentioned about the poor scheduled times they use when they do screen a film in 3D.(You may note I have talked about this before) Anyway the district manager was kind enough to reply and I thought I would share it with you.
"I apologize that our show times for 3D films are not to your liking at the Airport Stadium 12. We do have full 3D show times for “The Hobbit” and some other blockbusters on its opening week. There are times when the studios give us a limited quantity of prints, forcing us to show a 2D/3D combination of a film. Usually when this happens, there’s a big gap between 3D show times like you’ve stated. We have stayed true to the wishes of the studios by playing 3D films even when they are not as popular as their 2D counterpart. This is especially true for kid’s film as the cost for families increases dramatically. As for HFR presentations, Roxy Stadium 14 is currently the only location in our circuit that offers this to the public. My apologies for any inconvenience this may have caused.
Informing our guests is one of our top priorities. As you’ve mentioned, our box office cashiers do confirm with our guests when they purchase a 3D film. This is not to deter the patron from watching the movie, this is to inform them that the movie they are watching is indeed in 3D. This is due to many guests returning for refund or exchange after they find out that they have purchased tickets to a 3D show. By confirming with our guests, it limits the amount of refund and exchanges made at the box office. The reality is there are only a select few that would opt to see a film in 3D instead of the 2D version. Sometimes the price difference is not even the reason, some just don’t like having to wear the 3D glasses or that it’s not very comfortable. Whatever the case may be, judging solely on attendance alone it is evident that the majority of the theatre industry’s guests prefer watching 2D films over 3D."
This is a very well run Northern California local theater chain and I thought their reply was interesting as I get the impression if the studios did not "request" it they would no longer show films in 3D. I'm a little confused about the "limited quantity of prints" part because these theaters are digital so I don't understand how "prints" work into this. But They usually show 3D at like 5:00PM and 9:50PM, not the best times if you work for a living, and usually only during the opening week.
Regarding the box office confirmation of the 3D ticket purchase I can totally understand but twice I have seen the box office person almost try to talk the patron out of a 3D showing. "You know this showing is in 3D, if you go to the next showing in 30 mins you can see the regular version and save money." To me that is more then just performing a double check and is certainly not promoting the 3D showing.
The most disturbing part of this e-mail to me was "Whatever the case may be, judging solely on attendance alone it is evident that the majority of the theatre industry’s guests prefer watching 2D films over 3D."
I wonder if this is the industry wide feeling out there in the theatrical distribution world? If so we will be seeing less and less 3D product. I appears Disney and the TV manufacurers certainly feel this way about 3D home video and have acted on it. I still think there is a demand out there but as there is no promotion of 3D in general I think we will see it continue to wither.
I wanted to see Big Hero 6 in 3D but could not go the opening week and the theater dropped the 3D showings on week two so I will wait and buy the 3D blu-ray, however it looks like I will have to import it due to idiotic Disney Home Video management. In my area it appears you are forced to jump through hoops if you want to see 3D at the theater or at home. So bottom line, it appears this theater chain considers 3D dead and only has token showings to appease the studios. To them the end can't come to soon.