Correct the ZT series will be more expensive, but will be no where near the ridiculous prices for the Sharp Elite's. They will be slightly more expensive than the VT's. You can currently get a VT65 from BB for $2900 and it matches the PQ of the Elite. Better color accuracy with slightly less deep blacks at $4,600 less than a lot of the Sharp Elite dealers are asking for the 70in. $2,600 less than most dealers are asking for the 60in. Some retailers have sold the VT65 for $2,600.
In todays market $500 profit on a TV is very healthy! If they weren't so expensive they would well more from bulk sales. Also dealers don't just sell 70in. Elites in their store. they sell a variety of products. Bottom line a $3,000 markup on a TV that costs a dealer $4,500 is absurd.
Rumour has it that the next gen sets will be 4K at a slightly higher price coming in the summer. If this is the case my complaints will stop entirely. I said a year ago at the price of these sets they should be 4K. If they were smart they would produce 4k and keep making 1080p sets at a more reasonable price.