The explaination we got on one of the other forums is that each store manager has the flexibility to adjust prices for their market. In a market where at the higher price, they wouldn't sell any, they can reduce the price to where they can sell some as long as there is a profit in it. From what we learned early on, there is a pretty good retail profit on the Elites. Even without Sharp dropping the wholesale prices, retailers can come down quite a bit. It all depends on the store and in the case of BB how willing the store manager is in negotiating.
To add a fine point to this, as much as we like to get deals on our electronics, especially the more expensive ones, there is a lot to be said to calling a national company and telling them to come get this one and bring another. Worst that can happen is to return it in 60 days and get a refund. With a first generation set that seems to vary a lot depending on which one you get, that should be factored into your buying decision.