Virtually everyone has this model discounted to ~$1,320. Best Buy, Sony Style, Sony Style with Corporate discount (no additional discount, in this instance), and even Vann's.
However, if you go to Amazon and look up this TV, it is offered by Vann's for $1,174 ... a full $147 less than it's advertised on Vann's own site. And, free shipping and no sales tax (except KY).
I ordered this TV directly from Vann's on 1/31/2012 for $1,321 and then, later that night, noticed the lower price from Vann's via Amazon. Called them today (2/1/2012) and they credited me the $147.
Since this price is > 10% off the standard price everywhere else, I thought it worth posting.
I checked a few other Sony HX models at 46 and 55" and didn't see any similar pricing differences.