They said it was the 60EX720. They gave me a bit of run-around telling me it was a 59" Samsung Plasma. Then I showed the ad stating it was LED. I think these deals tend to be a bit of bait and switch to get people in the store.
I'm not anywhere near a Frys but I just found the 60EX720 at HHGregg $1995.00. I got a 10% coupon to use for signing up to their newsletter, so that's about the same price as Frys.
Still, I have no idea how I'm going to fit a 60" tv into my car, so I may have to go with the 55".
Never mind. It looks like they are clean out of this size in this model. Why the heck is it on the site if it's not available. I could still get the 55" for $1,169.95, which isn't bad, but I was expecting better for the end of the year. This might be the best local deal in my area.