You guys across the pond don't know how lucky you are when it comes to electronic gear pricing.
Just ordered mine in Ireland for €1800 which is around $2,330.
Was available on amazon.co.uk for around €1600, and then a 5 year parts and labour warrant is an additional €350 so €1950,
I got a deal in a local store for €1800 with 5 year parts and labour + free wall mount and free delivery, so not bad for Ireland.
We get seriously screwed for any electronic gear over here.
When buying PC components for example, they just change the dollar sign to euro so we get completely ripped off.
Say a new graphics card is $700, then that is usually €700 where it should be €540.
Anyway I think it will be a nice step up from my 6 year old Sony Bravia KDL40w2000
Actually just noticed the one you linked to is the TC-L55ET5 and mine is the TX-L55ET5B, are they the same panel, just one is European and one is US?