For those with Costco memberships it is $630. You will have to pay tax but they have a liberal return policy, a free second year warranty, and you can extend the warranty to 5 years for only $60. I usually think extended warranties are a rip-off, but the top rated repair guy in Indy recommends these for LED's as he gets so many in for repairs.
I'm interested in the E500d-A0 because it's the perfect size & price for me. I would have only two uses for it: watching college games during football season & watching 3D movies during the off-season. Will forum members who own this HDTV & use it for either or both of these purposes please post your honest opinions?