I was checking for Super Bowl deals this morning, and noticed that target.com had the 55" Panasonic ST-30 for $999. I could not tell if this was a web-only deal, and it was not in the weekly add, so I ran down to my local Target and they had it for the same price. Online appears to be sold out, but all the Target's in my area had one. My local Target is now out of stock after my purchase. This TV was $1200 there Friday, $1300 at my local HHGregg's, $1150 at Amazon and Sears. Build date on the one I got was July 2011.