Thanks Chiefy3 . . . Just jumped on the $999.99 50St50 . . . Amazon price matched with Paul's, but added the "White Glove" bogus delivery charge . . . Had two TVs delivered at Christmas (one was a replacement) by an Amazon shipper: Pilot. Worst delivery experiences of my life . . . 2 different times Pilot took an extra 7 days to deliver even though the tv was sitting in their warehouse here in town, sent out 1 guy with no dolly to deliver a 65" Panny and go up 10 stairs . . . So I had to help or wait another week. Neither delivery guy would wait for me to plug the tv in to check if it was working. Amazon's "White Glove" up charge is a sham. But, Amazon has the best return policy out there, and fastest when you have a problem. My first tv arrived with dead pixels. Amazon replaced it immediately shipping a replacement without waiting for the bad tv to get back to them and get processed . . . Did not even have to pay a second time and get reimbursed later on credit card. If you get a working set the first time from Paul's instead of Amazon, you saved yourself $100. But if not, with Paul's, you just bought $300 of headaches;"Paul's is almost always a hassle to return . . . And, you better be,ready to carry the TV into your house, especially,if you have stairs. If you have a problem with your new set, with Paul's you have to call Panny first, fight an interpretation of dead pixels with Panny and Paul's who have their own definitions of what is acceptable, fight about screen scratches, etc., etc, etc. with Paul's, if you just don't like the pic, well, there's the 15% restock and sometimes return shipping charges, not to mention the delay getting yur 85% back. So, for me, on the price match, Amazon's sham "White Glove" delivery charge is worth it only if there is a problem . . . And sometimes, with mass manufacturing there can be a problem. On a $999.99 tv, the sham $100 white glove charge of $100 is 10% additional charge. On a $1999.99, it is only 5% additional charge. Because I had trouble at Christmas, Amazon dropped $50 off the delivery charge this time (by giving me a $50 promotion) since reps are not allowed to play with the price match or sham white glove delivery charge. That $50 is big piece of mind for me this time if I have a block of dead pixels again. Just hard to beat Amazon when you ever have a problem . . . They do not mess around, they just fix the situation immediately. Is that worth $100 to you when you buy a major electronics item? (oh, an no taxes in my state with Amazon.). So, don't think you are paying for better delivery service with Amazon's $100 white glove required shipping charge than with Paul's free delivery. But do know, for $100 you might get lucky and get better delivery service from Amazon, but maybe not (Paul's and Amazon often use the same local delivery companies), but you are getting a massively better no hassle return if needed policy with Amazon.