I've been checking prices for the 55" GT50 since it came out and the EPP has the best price that I have personally ever seen--$1358.99 (plus tax) and shipping is free. The other GTs have similar deals 50" GT50 is $1219.99 and the 65" GT 50 is $2474.99. The 50" ST50 is $899.99, the 55" is $1024.99, the 60" is $1374.99 and the 65" is $2049.99. No deals on the VT50s (at least not yet). I'm a little upset because I think the price on the 55" GT50 was under $1300 earlier today and I would have pulled the trigger hasd I known the price could change in less than 8 hours during the same day(I called Paul's and they couldn't come close, they were a touch over $1500 (no tax and free white glove shipping).