I had my heart set on a ST50 then my wife killed those dreams somehow thinking 1,000 is too much for a tv? So I lowered my expectations to the UT50 to atleast maintain the 3D capabilities, for around 800. After talking with folks that actually have 3D tvs it seems unlikely that I will even use it more than a few times so many i should put that extra couple hundred bucks elsewhere. I went in to the local BB and saw an open box UT50 for $602.99. Its a 50" but its even less than I had planned on spending, should I just say eff it and get it for the pq or do you think the pq is that much better on the UT50. Personally i think the black levels are noticeably darker on the UT50 than the U50 but in my house i wont be comparing them side by side. I was also planning on buying a service plan and the extra 98 bucks should cover most of the cost of the service plan, thoughts?