Went to my local Best Buy yesterday with a list of stores offering the 65vt60 for ~$2600. The salesman had no issue matching the price, but had to get manager approval. The manager said there has been a lot of talk lately about people matching internet prices that were not on the approved list. Specifically East Coast TV. He went as far as saying some managers in the Chicago area were getting fired over it. He said the current policy requires him to call his district manager to approve price matching. After 3 attempts, I was completely shot down. He was very helpful and just doing his job. So, we started hunting web stores to price match and found the 65vt60 for $2999 at buy.com. This is an approved store for best buy to match. He used that info and called HH Gregg and got them to quote him $2850 over the phone. He offered me the same price with 3yr no interest and free delivery. So, I ended up slightly higher than I had hoped for but still ~$450 lower than retail and I get the benefits of a local store with 60 day return policy. Overall, I was happy with the experience. Is it Saturday yet?