I went to HH Gregg looking for the 60" f8500, they checked local listings and told me sears had it for $1,999 and they would price match, but they only had the demo left. So I headed to sears and was told that I would have to order it, but I could get it at $1,999. I tried to go through this route but the website said that price was not available in my area and jumped back to $3100. Next stop was to Best Buy where they price matched the $1,999 from sears (after several managers) and with the best buy card I got 10% back. So I got it for $1,935 said and done with free delivery. Not as great at some of you others are posting, but I am happy to grab one before they are gone. Especially since the ex-wife got the 55" VT30 in the divorce.