Originally Posted by dsskid
UPP applied to "advertised" price. They can sell it for less.
Whether "advertised" price or not, retailers can always sell for less than UPP, and Samsung can't make any specific threat towards authorized retailers who do sell for less (that would be price fixing). The Supreme Court has ruled however that Samsung and any other manufacturer can decide who they want to do business with, and they have the right to refuse to sell product to authorized retailers who are found to be in violation of Samsung's UPP policy. And this is why ALL the big box stores have the same price (Best Buy, Amazon, New Egg) as Samsung, because they don't want to tick Samsung off.
Quotes from following article:
"The new Samsung UPP differs
from its more traditional minimum advertised pricing (MAP) program in that it
sets guidelines for minimum selling prices rather than imposing suggested caps
on the prices at which products can be advertised."
"Dealers are free to sell
products at whatever prices they choose to," Stinziano clarified, "but our
unilateral policy says that if you sell below a certain price, there is a
schedule of penalties that goes along with that."
Some of the smaller online stores may be willing to take the risk that Samsung won't notice they are selling for less than UPP. But regardless they run the risk of Samsung refusing to ship future product to them because they are selling it for less than Samsung is.
Samsung's UPP policy is the same reason you never find Apple products cheaper at one place than another. It's the same price everywhere (which amounts to price fixing, but they have legal avenues around this). Some smaller online retailers will sell for less, but you are taking on more risk as a consumer if there are any issues. I live in MN for example so there is no Paul's TV anywhere near me, I'd have to buy online and if it's defective then I have to have Samsung fix it. If I buy locally from Best Buy, they can return and exchange it for another.