While not as good as Greystone/East Coast TV, I was able to get the Best Buy near my office to get down to 2899 for the 64" F8500 (essentially their price in August). I went in with print outs from East Coast/Greystone and played dumb and asked them about their price matching policy. After they told me they couldn't match those prices, I told them I wanted to buy local and asked them what they could do. After talking to one of managers for a little bit, they said they could do 2899. The combination of being able to return the TV if I had any issues, along with the fact I needed to dispose of an old 32" 160 lb Sony CRT TV, the premium was worth it to me. With that said, the Best Buy nearest to my home claimed they could adjust the price, so your mileage may vary.