I am a Severtson Dealer. I was a bit skeptical at first, but these screens are amazing. Epson and Digital Projection were using them at CEDIA 2012. So far I've only used the cinema white on consumer installs, but It blows the "matte" or "stellar" from other manufacturers completely out of the water. No viewing angle issues, and picture quality is fantastic even with some ambient light. I will never use our previous entry level screen ever again. The Severtson team has been focused on commercial venues, they're pretty cocky about their residential push; but after a few installs, I can see why.