This is a roll down screen. I have never liked the grey color, I like my whites to be white. An even more annoying problem is you have to sit right in the center of the screen to get it brightest and reflected right back at you. Off center viewing is noticeably dimmer and looks bad.
So I was thinking of getting some bright white primer, probably spray can, and painting the screen. I think this would work fine if I didn't have to roll it up and down, but I actually think it will work even when rolling up, just as long as the coating is thin and dries really good before rolling up.