I don't think there is any question this screen is preferable to white painted wall in a room with daylight, which isn't any great surprise. You could paint the wall silver or gray and it would look better than a white wall in daylight. Honestly what needs to be shown is a comparison of this screen to other gray screens in daylight. Also, while the image looks good in the darkened room, I'm relunctant to say its preferable to the white screen without closer observation of shadow detail and color as there definitely appears to be a loss of brightness in the darkened setting image. I'm not putting the product down, its just reasonable to be a bit skeptical given the comparisons shown.