I like a bright projector, I am used to panasonic plasma which is very bright, and punchy. When I got my new bulb I almost found the lamp to bright. I think for the first 150 hours I had the iris almost fully closed. I never thought I would say that. I like the unit iris at 4 and on normal lamp, and after a few hundred hours the brightness right now is perfect, and many on this forum would probably find it to bright in a dark room. Around 650-700 lumens is as bright as i want to go for an average size screen, anymore and its to bright and overwhelming the picture, where it begins to loose depth. To many lumens also seem to show artifacts easier. After coming from two dim projectors which only did about 250-300 lumens, i thought i needed a 3 chip to get brightness i want, but imo after the 5000, their is a point where there is to many lumens in a dark room.
Now i think this is clearly switching markets, they even said its not targeted toward home theaters i think earlier in this thread. I doubt you will see better blacks then the w5000 or contrast, unless they allow you to dial down the lumens, even then i dont know. It seems there targeting massive screens in places with ambient light, perhaps bars, or homes with no light control or confrence rooms.
I think their led is what there targeting for home theater.
Actually looking back, post 26 tells us this is not meant for home theater, but is for rooms with ambient light.