For anyone coming from an RS20 or RS2/1, this is a considerable 2D PQ upgrade! My DirecTV HD channels look significantly sharper and way more colorful, and this is with Color, brightness, and contrast set to Zero by default. I imagine the more i play with the settings above the better the picture looks. But the overall 2D picture quality straight out of the box blows away my old RS20.
Clear Motion Drive Mode 3 and Mode 4 look great for DirecTV and HD sports.
Also Natural and Anime look best for TV programming as they offer more color punch and slightly more brightness than Film and Cinema mode. But this is my own preference.
Overall, I think this is a big picture quality upgrade for anyone with an RS20 or older. I can totally and proudly say that I would rather watch DirecTV on the RS40 over my slick new 55" Sony HX800 LED. Sure the Sony is slightly a tab bit sharper, but the RS40 is projecting against a screen more than twice the size of the 55" Sony.
Color wise, the RS40 is noticeably more punchy than the RS20, hands down.
I have already discussed contrast and black levels in a previous post. If you cannot see the difference side by side against an RS20 then i suggest an eye exam stat! The RS40 is noticeably blacker and the native contrast even though the same as the the RS20, it looks perceivably better, just the sheer blackness in the Dark Knight arial night scene with the downtown city lights blaring, is a great testimony to the improvement in this projector as far as 2D.
As i am typing this I saw a couple of very colorful HD commercials, and wow the colors are truly beautiful and sharpness is definitely better than i originally described. 2D TV viewing is amazing on this projector, waaaay better than the RS20. It really does almost feel iike watching TV on a 110" Pioneer Or Panasonic plasma. i better Not get used to watching too much TV on the RS40 as i need to keep the precious lamp hours for 2D/3D movies
More impressions to follow.